Welch's Fruit Snacks Ties Giveaway To QR Code-Enabled Ads

Welch's Fruit Snacks is still experimenting with QR codes in TV advertising to take advantage of people's mobile-first behaviors and gain a better understanding of how its video creative is received.

Welch's Fruit Snacks and its QR code-enabled TV ads

With the allure of prizes, the brand is persuading consumers to get out their cellphones and scan its most recent advertisement.

The attractiveness of Andrews, a tight end for the Baltimore Ravens will hopefully improve football viewing events.

Although the campaign isn't specifically focused on the Super Bowl, it does capitalize on the anticipation in the weeks leading up to the big game.

A smart TV, a $500 gift card, home theater, cornhole equipment, and a sizable box of fruit snacks are all included in the grand prize package.

Welch's Fruit Snacks is aiming to target a sports-friendly audience by putting tech-powered advertising on CTV platforms like YouTube and Hulu as well as traditional broadcast channels ESPN and CNBC.

Prior to the start of the pandemic, interest in QR codes seemed to be waning, leading many businesses to develop contactless methods of doing business.

Simultaneously, the popularity of internet-connected TV skyrocketed, resulting in a rise in omnichannel advertising methods that connect several displays.

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