The ELLE x Clarks Shoe Visualizer & Experience by ARCADE

ARCADE presents a cutting-edge e-commerce experience in partnership with Hearst for ELLE readers.

By using Zappar's WebAR technology, users may virtually try on Clarks shoes in their surroundings by scanning a QR code on a magazine or clicking a social media link.

The WebAR interface

Easy navigating between the displayed shoe models is made possible by the WebAR interface, which also displays a video exhibiting the shoes' appearance on a model in augmented reality. 

After tapping on the video, users may inspect the item, get style advice, and easily go straight to the Clarks website to make a purchase.

This invention is a reflection of Clarks' commitment to giving customers engaging try-on experiences. 

After trying on an item, a buyer is more likely to buy it, and with the new QR code function, ARCADE and Hearst are improving the shopping experience for customers in general.

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