Ocado Provides A Wider Selection of Products with Polytag QR Codes

Polytag has increased its collaboration with Ocado Retail, which now provides a broader range of products with Polytag technology.

Over 60 of Ocado's food, drink, and household product ranges now employ Polytag's Digital Link QR codes. They enable customers to explore deeper into product information and sustainable practices with a simple scan.

The new range of Polytag-enabled packaging builds on the success of Polytag's groundbreaking initiative with Ocado Retail in 2023, which delivered a multi-award-winning, world-first countrywide digital deposit return system (DDRS) experiment. 

Ocado increases the usage of Polytag QR codes to 60 products

Over eight weeks, 20,000 20p prizes were distributed to customers who purchased and recycled Ocado's milk bottles using conventional kerbside collection procedures. 

According to post-trial polls, 93% of pilot users in the UK responded 'positively' to the notion of a DDRS.

The UK's top online supermarket will now package dry food and cleaning supplies in refillable containers as part of the effort to decrease single-use plastic and encourage reuse. 

Polytag's QR codes will be used to educate customers on how to participate in the refill program and return their items.

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