Anthropologie Combines Digital & In-Person Shopping with a Pinterest Showhouse Powered by QR Codes
Anthropologie is launching a Holiday Showhouse in Brooklyn Heights, showcasing fall furniture and seasonal décor within a home setting that incorporates a digital element with QR codes.
The company is using Pinterest as a visual influence for this project.
Customers will then be able to make purchases straight from online shoppable boards thanks to QR codes placed around each space that connects to Anthropologie's Pinterest profile.
Influencer-driven social media content featuring Anthropologie items being used by Pinterest creators Brigette Romanek, Mallory Fletchall, Benjamin Reynaert, Whitney Leigh Morris, etc is another part of the cooperation.
Anthropologie to include QR code-powered Pinterest showhouse
Glen Proebstel, creative director and interior designer, designed and styled the house based on holiday trends seen on Pinterest.
The goal of Anthropologie Group, according to Elizabeth Preis, global chief marketing officer, is "to create an immersive, out-of-store experience for our AnthroLiving customers to come in, explore, and get inspired."
In order to reach a "new, eager, and excited audience," they chose Pinterest as a partner because of its trend analytics and creative collaborations.
The Holiday Showhouse by Anthropologie and Pinterest opened on October 11 and ends on October 15.
Appointments can be scheduled between 10 a.m. and 6 p.m. for shoppers.
Stylists will be available to assist with any questions about shopping, according to Anthropologie.
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