QR Codes Are Used by Polytag and One Water to Promote "Ethical Hydration"

Recycling tech company Polytag and ethical hydration company One Water have launched a new relationship.

Having said that, One Water's QR codes will be put on a limited number of items to encourage recycling and offer information about the brand's packaging lifecycle.

The arrangement, which comes after Polytag's agreements with Ocado, Co-op, and Aldi, is to provide One Water with a flexible marketing tool and lay the groundwork for a "revolutionary approach to traceability."

Polytag and One Water promote ‘Ethical Hydration’ through QR codes

Customers will be sent to the One Water website, which is dedicated to the business's charitable endeavors when they scan the GS1 Digital Link QR codes from Polytag.

One Water will be able to make a big step toward guaranteeing that their bottles can be tracked across the supply chain thanks to the QR codes.

According to Polytag, their technology offers never-before-seen lifetime data that can be utilized to drive new campaigns, improve customer satisfaction with recycling, and assist in guiding sustainability strategies.

Additionally, companies like One Water may benefit from the use of Polytag technology by better knowing the places of product purchases, consumption, and disposal as well as the ways in which consumers engage with their packaging.

Standard QR codes just point to a webpage, but Polytag's technology offers brands and retailers a host of other advantages as well. 

The company's tags are readable from the point of sale to the recycling center, in addition to the marketing potential.

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